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Atari Ships 'Marc Ecko’s Getting Up: Contents Under Pressure'

Original Action-Adventure Video Game Featuring Over 65 Legendary Graffiti Artists, Incredible Cast of Hollywood Talent and Amazing Soundtrack Hits Retail Across Europe
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

LYON, FRANCE - 17 February 2006 - Atari and Marc Ecko, the visionary behind several of today's most respected youth lifestyle brands, today announced that Marc Ecko's Getting Up: Contents Under Pressure has shipped to retailers across Europe. Developed by The Collective, Marc Ecko's Getting Up: Contents Under Pressure is available for the PlayStation 2 computer entertainment system, Xbox video game and entertainment system from Microsoft, and Windows.

Marc Ecko's Getting Up: Contents Under Pressure fuses innovative gameplay, a provocative and controversial storyline, an eclectic and renowned voice acting cast, and a musical score featuring some of the most influential voices and sounds of this generation. Marc Ecko's Getting Up: Contents Under Pressure includes a variety of star-studded voice talent such as renowned hip-hop artist Talib Kweli, Sean "Diddy" Combs, Rosario Dawson, Brittany Murphy, George Hamilton, Giovanni Ribisi, Adam West, Andy Dick, Charlie Murphy, The RZA and Michael "M.C. Serch" Berrin.

The soundtrack features an array of licensed music and various original tracks, such as an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down; "Clik, Clak, and Spray" from Pack FM; "Book of Judges" from Pharoahe Monch; and "Getting Up Anthem: Part 1," performed by legendary Hip-Hop artist Rakim and Talib Kweli, the voice of the game's lead character, Trane. More than 65 graffiti artists have lent their signature tags and art to the game's urban environments, while six legendary artists - Cope 2, FUTURA, OBEY: Shepard Fairey, Seen, Smith and T-kid - have served as in-game mentors to the game's lead protagonist.

"As confirmed by much of the European press feedback, we have a genuinely innovative game here, one which successfully marries the urban counter-culture with engaging and varied gameplay," said Cyril Voiron, Marketing Director, Atari Europe. "With the addition of excellent music, story and voice talent, Marc Ecko's Getting Up: Contents Under Pressure is a dose of fresh street air for gamers."

Set in the city of New Radius, Marc Ecko's Getting Up: Contents Under Pressure features a world where freedom of expression is suppressed by a tyrannical city government. In the game, players assume the role of Trane - an unlikely hero just looking to get up until he realizes there is much more at stake. Gamers learn and master various graf skills, starting as a toy (beginner) graffiti artist and using street-smarts, athletic prowess and vision necessary to become an "All City King," the most reputable of all graffiti artists. During their quest, players risk their lives navigating vertical landscapes while battling rival crews, a corrupt Mayor and the city's Civil Conduct Keepers (CCK) all in an effort to reach the sweet spots of New Radius, where a well-placed tag brings respect and reputation. Gamers also find themselves with an even greater burden - to use their high-wire graffiti talents to expose the oppressive mayor and set the city free.

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A limited edition of Marc Ecko's Getting Up: Contents Under Pressure is also available at selected retailers at launch or within a week of the launch date. The Marc Ecko's Getting Up: Contents Under Pressure Limited Edition contains the game, a DVD featuring official 'Making Of' video clips and the official soundtrack CD.

The Marc Ecko's Getting Up: Contents Under Pressure Limited Edition soundtrack CD features four tracks executively co-produced by Sean 'Diddy' Combs, including an exclusive version of Notorious B.I.G.'s "Who Shot Ya," remixed by Serj from the band System of a Down. Other Combs' tracks include "Clik, Clak, and Spray" from Pack FM, "Book of Judges" from Pharoahe Monch and "Getting Up Anthem, Part 1," performed by Talib Kweli, the voice of the game's lead character, Trane, and legendary Hip-Hop artist Rakim. These songs, plus Rhymefest's "Wanted" and various scoring pieces from RJD2, are only available on the Limited Edition's soundtrack and on Apple's iTunes Music Store (www.itunes.com).

A mobile version is currently available through Glu Mobile. For additional information about the game please visit www.gettingup.com.

-ends-

About Marc Ecko Enterprises:

The youngest member of the Council of Fashion Designers of America's board of directors, Marc Ecko is founder of *ecko unltd., the world famous rhino brand. Since its creation in 1993, the group of companies that comprise Marc Ecko Enterprises has grown to include: *ecko unltd. men's and Eckored women's apparel, as well as outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more.

Marc Ecko Enterprises also includes Marc Ecko "Cut & Sew" (a contemporary menswear line launched Fall 2004); G-Unit clothing and accessories (a joint venture with multi-platinum musician, 50 Cent); Zoo York (a line of action sports-inspired clothing and accessories); and Avirex Sportswear Collection (a licensed mid-tier brand debuting Spring 2005). The Company also publishes Complex magazine, a men's consumer magazine with a rate base of 325,000, and is developing Marc Ecko's Getting Up: Contents Under PressureTM, the first truly authentic video game based on urban culture and graffiti art debuting in the second half of 2005. *ecko unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally, as well as through 34 of its own retail stores across the country. For additional information, please visit www.marceckoenterprises.com.

About The Collective:

Part of Foundation 9 Entertainment (www.F9E.com), the largest independent game developer in North America, The Collective is a leading developer of console video games, and known for groundbreaking third-person action adventure games, including the critically acclaimed Indiana Jones and the Emperor's TombTM, Buffy the Vampire SlayerTM and Star Wars Episode III: Revenge of the SithTM. The Collective is based in Newport Beach, CA and can be found on the web at: www.collectivestudios.com. The Collective, along with Backbone, Pipeworks, ImaginEngine, and Digital Eclipse make up Foundation 9 Entertainment. The company's studios have developed more than 250 titles, including more than 50 in 2004 alone. Foundation 9 Entertainment employs more than 325 employees, and has offices in Los Angeles, Newport Beach, Emeryville, Vancouver, Boston, Eugene, and Honolulu. For more information on Foundation 9 Entertainment, please visit: www.F9E.com.

About Infogrames Entertainment and Atari:

Infogrames Entertainment (IESA), the parent company of the Atari Group, is listed on the Paris Euronext stock exchange (ISIN code: FR-0000052573) and has two principal subsidiaries: Atari Europe, a privately-held company, and Atari, Inc., a United States corporation listed on NASDAQ (ATAR).

The Atari Group is a major international producer, publisher and distributor of interactive entertainment software for all market segments and in all existing game formats (Microsoft, Nintendo and Sony) and on CD-ROM for PC. Its games are sold in more than 60 countries.

The Atari Group's extensive catalogue of popular games is based on original franchises (Driver, Alone in the Dark, V-Rally, Test Drive, Roller Coaster Tycoon, etc.) and international licenses (Matrix, Dragon Ball Z, Dungeons & Dragons, etc.).

For more information: http://www.atari.com

Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries.

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

All other trademarks are the property of their respective owners.

2005 Atari Europe SASU. All rights reserved.

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