Press Release

Anzu Announces Video Games Veteran Jürgen Goeldner As Strategic Advisor

Jürgen Goeldner brings a wealth of experience to Anzu in new strategic advisor role from a career leading and shaping many of the globe’s best-known game studios
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

August 17, 2022 —, the world's most advanced in-game advertising platform, today announced the appointment of gaming industry veteran Jürgen Goeldner as its newest strategic advisor supporting Anzu’s premium video games growth.
Goeldner brings his vast knowledge of the industry to Anzu, with a career spanning some of the best-known gaming studios, including Square Enix, Eidos, THQ , and Focus Entertainment, where he served as CEO from 2018 to 2020.
On the appointment, Anzu’s EVP Business Development, Guy Ben-dov, said, “I’m excited and honored that Mr. Goeldner has agreed to join Anzu as an advisor to play a pivotal role in strengthening our relationships with Europe’s leading AAA and indie game studios. He will add critical momentum to Anzu's mission of providing video game publishers with the best in-game ad monetization solution by establishing a reliable and consistent revenue stream that complements the experience and adds value to games.”
Goeldner will join a well-rounded team of strategic advisors, made up of Founding General Partner of BITKRAFT Ventures Jens Hilgers, Ex-Global Chairman and CEO of Y&R, Global Marketing, and Comms Executive and author David Sable, Whalar CMO Jamie Gutfreund, Former VP Sales & Distribution Strategy at Take-Two Interactive David Cox, Krishan Bhatia, President, and Chief Business Officer at NBCUniversal, and Tom Simpson, former AdColony SVP who joined last month.
Jürgen Goeldner commented, “The gaming industry never gets boring. For over 39 years I have been experiencing innovation in technology, platforms, content and business models. Anzu with its solution is the perfect example for a new model, and I am happy that I can support it within my industry network.”
About Anzu:
Anzu is the most advanced in-game ad solution for mobile, PC, console, and Roblox. Anzu’s in-game ads put players first and help advertisers reach audiences programmatically in a non-disruptive and highly engaging way. A patented 3D ad tracking engine, the first to bring viewability measurement in-game with Oracle Moat, and partnerships with trusted AdTech vendors make Anzu the preferred in-game advertising partner for advertisers worldwide.

Anzu helps game developers monetize their titles with ad placements that complement the gameplay, resulting in reliable revenue streams. The sole officially licensed in-game ad provider for Xbox, the first ad platform to become Unity verified, and with a self-serve dashboard that provides complete control over ad placements, Anzu is the preferred in-game ad monetization partner for developers worldwide.

Backed by WPP, Sony Innovation Fund, NBCUniversal, HTC, BITKRAFT, and other prominent investors, Anzu has raised $37M to make advertising in games better. Better for brands, better for game developers, and better for gamers.

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