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Alienware and Eidos Interactive team up to bring ROGUE TROOPER™ to SCI-FI-LONDON

Alienware and Eidos buddy up to give away PCs and Rogue Trooper stuff at next month's event.
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

For immediate release:

London, England, 13/03/2006. SCI-FI-LONDON is pleased to announce that, Alienware, the leading manufacturer of high-performance notebook, desktop, media centre, and professional system is the "hardware partner" for this year's SCI-FI-LONDON, the UK's only dedicated SF and Fantastic film festival, 26 - 30 April 2006.

Alienware will be giving away a number of their top-of-the-range gaming rigs as prizes. The competition will work in conjunction with Eidos Interactive, one of the world's leading developers and publishers of entertainment software, and feature ROGUE TROOPER, the videogame based on the popular 2000AD character. As part of the pre-awareness campaign for the festival, a 100,000 leaflet campaign will hit London, in retail stores and at all major forthcoming events. The leaflet will detail the competition where people will have the chance to win an Alienware Area 51 - 5500 gaming system, the ultimate in gaming style and gaming power, together with copies of ROGUE TROOPER. To enter the competition, consumers can go directly to the official festival site www.sci-fi-london.com or send an SMS text message.

Louis Savy, festival director says

"It is very important for us to be associated with Alienware, we couldn't ask for a more perfect promotional partner, they are the epitome of gaming cool," said Louis Savy, Festival Director. "The Alienware system designs have that future-looking aspect about them which is combined with raw gaming power."

Mat Bettinson UK Marketing Manager, Alienware

"It's the perfect alliance, our superb range of gaming systems are the perfect companion for ROGUE TROOPER, said Mat Bettinson, UK Marketing Manager for Alienware. "Our involvement with the festival couldn't get any better. We are proud to be the hardware sponsors of the fifth SCI-FI-LONDON."

About the festival

Over the last 4 years SCI-FI-LONDON has proved to be a hit with its audience bringing exciting, challenging and interesting premieres to the UK along with a programme of rarely screened classics. Our website now attracts over 60,000 unique visitors a month and festival attendance is set to top 10,000.

The festival takes place at the fantastic new APOLLO WEST END cinema in Lower Regent Street, central London. This five-screen state-of-the-art venue is fully licensed and the audience can take their drinks in with them, so expect some champagne screenings!

MOVIES ALREADY CONFIRMED INCLUDE:

FIRST ON THE MOON (Russia 2005, Dir: Aleksey Fedortschenko)

THE PLACE PROMISED IN OUR EARLY DAYS (Japan 2005, Dir: Makoto Shinkai)

SUBJECT TWO (USA 2005, Dir: Philip Chidel, 93mins, Colour)

SURVIVE STYLE 5 (Japan 2003, Dir: Gen Sekiguchi, 120mins, Colour)

CSA: THE CONFEDERATE STATES OF AMERICA (USA 2005, Dir: Kevin Wilmott)

TETSUJIN 28 (Japan 2004, Dir: Shin Togashi, 105mins, Colour)

DIE YOU ZOMBIE BASTARDS (USA 2004, Dir: Caleb Emerson, 97mins, Colour)

LOGAN'S RUN (USA 1976, Dir: Michael Anderson, 120mins, Colour)

SEKSMISJA (Sex Mission) (Poland 1984, Dir: Juliusz Machulski, 117mins, Colour)

ALL NIGHT:

The first SCI-FI-LONDON saw us bring the all-nighter back to London screens, and they have proved popular at every festival. With 8 hours of movies, free Redbull, coffee, ice cream and breakfast, it challenges the mind, body and spirit. As part of our FIFTH BIRTHDAY celebration we will be holding the notorious ANIMÉ ALL-NIGHTER (Featuring the UK Premier of KARAS:THE PROPHECY) along with a night of MYSTERY SCIENCE THEATER 3000 (featuring an exclusive "making of TIME CHASERS") and our BLOODLUST ALL-NIGHTER, which features Guillermo Del Toro's CRONOS and the amazing Russian epic NIGHT WATCH.

NOT JUST MOVIES:

First and foremost we are an international film festival but we also understand the value of a great atmosphere.

We are honoured to be the official home of the Douglas Adams Memorial Debate, which takes a serious yet wry look at a variety of topics. These have included SF film vs literature, predicting the future, and sex with robots! For 2006 the INSTITUTE OF IDEAS will curate this event, the topic; POSTHUMANISM

We are very proud to announce that 'the Booker of the SF world'; the Arthur C Clarke Award for Literature comes to SCI-FI-LONDON. This award is one of the most prestigious book awards in the world and we are honoured to be asked to host the award ceremony. Shortlist available at www.sci-fi-london.com.

More information on the festival can be obtained from www.sci-fi-london.com

About Alienware

Alienware Ltd. manufactures high-performance mobile systems and computer desktop and leading-edge professional systems. Alienware offers unique and award-winning products that incorporate state-of-the-art components, innovative engineering and design, and unprecedented customer service. Alienware systems are available direct within the United States and Europe. For more information, please visit www.alienware.co.uk or call 0800 279 9751 within the UK or +353 906 456 500 outside the UK.

About Rogue Trooper:

Rogue TrooperTM blends intense third person action and next generation stealth, as Rogue has the freedom to wreak revenge his way armed with the very latest experimental weaponry. Rogue's arsenal offers him a unique advantage over his opponents; encoded bio-chips containing the digitised personalities of his fallen comrades are implanted in his gun (Gunnar), helmet (Helm) and backpack (Bagman), each offering their full military experience at the player's fingertips.

Rogue Trooper features intense online gameplay modes, where gamers can experience up to four-player co-operative gameplay in all new maps or two player split screen action.

For more information visit www.roguetrooper.com

Louis Savy

tel: + 44 (0) 20 7871 4555

mobile: + 44 (0) 7753 746621

skype: louissavy

Email: [email protected]

Frazer Nash Communications

Mobile + 44 (0) 7788 971810

Tel: + 44 (0) 1296 712522

Skype: frazernashcommunicationsuk

Email: [email protected]

Alienware Contacts

Jackie Seear

The Verbal PR and Marketing

Tel: 01932 247294

[email protected]

Web: www.alienware.co.uk

Mat Bettinson

Marketing Manager UK & Ireland

Tel: 08700 624 379 [email protected]

Web: www.alienware.co.uk

About Eidos Interactive Ltd

Eidos Interactive Ltd is part of SCi Entertainment Group Plc (SEG) one of the world's leading publishers and developers of entertainment software. Following the acquisition of EIDOS Plc in May 2005, the Group has a valuable combined portfolio of intellectual property including: Tomb Raider: Legend, Conflict: Global Storm, Hitman: Blood Money, Championship Manager, Just Cause, Battlestations: Midway, Urban Chaos: Riot Response and the interactive rights to Reservoir Dogs and Highlander.

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