Press Release

Ali-A’s global talent show for gaming content creators, uTure, crowns Mikeeey as winner of the $100K grand prize

The final of the $100K talent show hosted on YouTube crowns Mikeeey as the inaugural winner of the nine week long showdown
[This unedited press release is made available courtesy of Game Developer and its partnership with notable game PR-related resource Games Press]

London, UK | August 15, 2022 - After nine weeks of the global game creation talent showcase that started with 11 incredible candidates, the uTure show has finally crowned its winner - US YouTube Creator Mikeeey!
uTure was a global talent show to find the next generation of YouTube gaming creators. Brought together and hosted by Ali-A, who is one of the UK’s most popular and influential creators with over 25 million subscribers across his YouTube channels, uTure has featured some of the world’s biggest YouTube creators to act as judges, including LilSimsie, Lachlan, Mythpat and more. 
11 contestants were tasked with creating exciting video content over 17 exclusive-to-YouTube episodes, to prove themselves as the next big YouTube gaming content creator. Trying their hand at a variety of challenges in various well known titles, from Rocket League to Fortnite, their content has been judged by the biggest YouTube creators from across the globe, such as DanTDM, LDShadowLady, Infinite and Loserfruit. Those with the lowest scoring from the judging panel were then up for the public vote, with the least voted for candidate being eliminated from the competition that week.
On last week’s episode, the three finalists, BBelle, Mikeeey and Ahrcéus, were challenged to three different tasks: to collaboratively work with the previously eliminated contestants in a game of their own choosing; to edit their previous content to create a YouTube Short of the most exciting and viral moment of their uTure showcase so far; and finally, they were challenged to create a video of their own creative choice, with no rules or restrictions!
With the public’s votes counting for 50% of the final score, both the public and the judges' votes were equally as important in the final. The culmination of both votes judged Mikeeey to be the winner of the uTure show!
US content creator Mikeeey, with his high energy and fast paced videos, impressed the judges with his immense production value. The audience and the judges were impressed by his energy and wit, going as far as to smash his face into a cake during the first ever episode of uTure when he lost the challenge! With incredible performances week after week, Mikeeey took the winning spot by impressing the judges and the audience throughout the competition. 
“This show has been an amazing experience!” said Mikeeey, uTure’s champion. “I can’t thank Ali-A and the judges enough for their feedback and support week after week. Thank you to everyone who voted for me too. I’ve always just wanted to brighten people’s day with my content, and I hope that’s shown through everything I’ve put forward for the show. Thank you so much for this experience. I’m grateful for it, humbled by it and can’t wait to see what the future brings!”
“This has been a great project to be part of. Each creator has grown immensely throughout the competition, honing their skills and impressing the judges (and me!) week after week,” said YouTube star, Ali-A. “Thank you to all of the creators who took part in this competition and a big thank you to the judges for their time and expertise. Congratulations to all the finalists, and to our winner Mikeeey! He continuously put in incredible work and went that extra mile for his content - I will never forget that he did episode four’s challenge in a hot dog costume to match his Fall Guys character, brilliant!”
With the uTure community already calling for a second series, plans are underway to bring more uTure fun to YouTube again soon. In the meantime, fans can check out all things uTure, including the exclusive merch range, at and you can watch the entire uTure series right now on YouTube here!

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About uTure
uTure is a brand new global talent show which aims to find the next generation of gaming content creators. Judged by more than 10 of the world’s biggest YouTube gaming content creators, contestants will compete in a series of challenges until one wins the $100,000 cash prize. The uTure show is just the beginning, uTure will support rising talent around the world and help unite a global youth community. For more information, please visit 
About YouTube
Launched in May 2005, YouTube allows billions of people to discover, watch, and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube is a Google company. 
About YouTube Shorts
YouTube Shorts is a short-form video experience right on YouTube, for anyone who wants to shoot short, catchy videos using nothing but their mobile phones. First launched in 2020 in India as a beta, YouTube Shorts is now available in hundreds of markets internationally including the UK. As of December 2021, Shorts have accumulated over 5T views globally.

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