informa
1 MIN READ
News

Zynga, DreamWorks Partner For First FarmVille Film Promotion With Megamind

Zynga has teamed up with DreamWorks Animation to promote upcoming animated movie Megamind in FarmVille -- the company's first global ad campaign and feature film integration into its farming sim.
Zynga has teamed up with DreamWorks Animation to promote upcoming animated movie Megamind in FarmVille -- the company's first global ad campaign and feature film integration into its farming sim. As part of the collaboration, the game will feature a new landmark that incorporates the storyline and characters from Megamind. Players who visit the landmark will receive two special free items: a Mega-Grow formula for instantly growing crops, and an AirHog decorative item that players can place on their own farms. The promotion will kick off this Thursday and last for 24 hours. Despite its limited availability, it's expected to reach a sizable number of gamers, as FarmVille is the most popular application on Facebook with over 56.2 million monthly active players and 16 million daily active players, according to AppData. Zynga ran a similar one-day FarmVille campaign last month with McDonald's, in which it featured a branded farm, consumable virtual item, and in-game decoration themed after the fast foot chain. It's also previously worked on promotions with 7-Eleven and Green Giant. "We’re excited to bring one of the most highly anticipated films of the year to FarmVille and create a unique entertainment experience for FarmVille players worldwide," says Zynga's Brand Advertising global director Manny Anekal. "It’s an innovative and fun way to connect Megamind and DreamWorks Animation fans through the world’s most popular social game."

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more