Bach said that over 8 million Xbox units have been sold worldwide: 5.4 million units in North America, 1.8 million in Europe and 850,000 in the Asia-Pacific region. Over 250,000 of the Xbox Live starter kits have been sold so far.
Responding to rumors that have circulated about Microsoft's possible acquisition of Sega and other large game companies, Bach dismissed the idea. He said Microsoft is more interested in small, privately-held developers.
On a related note, Microsoft's Chief Financial Officer, John Connors, cautioned that the company's revenues in the current quarter would be $7.7-$7.8 billion, off of the $8 billion most analysts had expected. In explaining the lower guidance, he said the global game market is softer than expected that the Xbox would bring in less revenue as a result.