informa
1 min read
article

Xbox 360 Hits Six Million Sold In Europe

Microsoft says that Xbox 360 has reached six million units sold in Europe on the heels of recent price reductions there, and the company says it'll continue its momentum with a "launch-level" ad campaign highlighting new developments on the horizon for th
Microsoft's recent Xbox 360 price cuts in Europe are bearing fruit -- the console's now reached six million units sold in the region. "We’re very excited that more consumers in Europe are joining the ever-growing Xbox 360 community," said Chris Lewis, VP for Microsoft's Interactive Entertainment Biz in the European regions. Earlier this month, Microsoft reduced the price of each Xbox 360 SKU by about $54, bringing the prices to £129.99, £169.99 and £229.99 for the Arcade, Premium and Elite models respectively -- two of the models lower in price than the £179.99 Wii. Microsoft hopes to continue the momentum with a "launch-level" European ad campaign that launches this week, highlighting future developments for the console such as the unveiling of the new dashboard and titles like Lips, Scene It?, You're In The Movies and Fable II. "We’re now the best-value next-gen console on the market with an entry-level ERP of £129.99, and consumers have clearly responded to that offering," Lewis says.

Latest Jobs

Disbelief

Chicago, Illinois
05.10.22
Producer

Build a Rocket Boy Games

Edinburgh, Scotland
05.12.22
Lead Animation Programmer

Windwalk Games

Austin, Texas
05.16.22
Game Designer

Sucker Punch Productions

Bellevue, Washington
05.10.22
Campaign Director
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more