The Sims creator Will Wright is to receive an Invisionary Award. The award, presented each year by the New Media Invision Festival, recognizes those who push the boundaries of digital media. "Will Wright created an entirely new genre of interactive entertainment, where the user directs the storyline and has ultimate control over the experience," said New Media.com Editor in Chief Richard Landry, "It is this commitment to creative vision and technical innovation that leads us to honor him with the Invisionary Award." The award will be presented as part of the Invision 2000 Festival on November 2 in San Francisco.