Online game publisher WildTangent has announced that it has partnered with 24/7 Real Media, an interactive marketing and technology firm, to implement 24/7 Real Media's Open AdStream ad management system across the WildTangent Games Network.
The first downloadable game to feature this new technology, Snowboard Super Jam
, will put two prominent international brands, Jeep and Oakley, in the game.
Jeep and Oakley will take advantage of dynamic in-game billboards, and the sponsors will also receive premium product placement in the game -- for example, game characters will be equipped with the latest Oakley goggles.
Robert Tas, senior vice president of technology and media at 24/7 Real Media, commented: "In-game advertising and product placements have become a powerful vehicle for marketers trying to reach the growing casual gaming segment of the market, one of the most appealing demographics for marketers today. Our Open AdStream technology will help WildTangent increase the revenue generated by its downloadable games, and deliver relevant results to its marketing partners, while enhancing the realism of its games."