informa
2 min read
News

Wii 'Stealing' TV Audiences In Japan Claim Channel Executives

Television channel operators in Japan have blamed the Wii for stealing prime time television audiences in the country, with the console’s appeal to parents accused of being partly responsible for the worst audience figures in two decades.
Television channel operators in Japan have begun to blame the Wii for stealing prime time television audiences in the country, according to a recent article in The Times. The article cites an unnamed senior executive at Fuji TV, the nation’s largest commercial channel, as blaming the popularity of the Wii for a down turn in audience figures during the early evening “golden hour” time slot. Recent viewing figures in Japan show that for the first time in almost two decades, no single program on any station gained an audience share in double figures. Only major sports events such as the Olympic Games, soccer World Cup and Japanese baseball season finale are now expected to pull in significantly larger audiences. “The quality of programming has always been a little cyclical in Japan, but there has never been a period of decline like the one we are seeing now. There are outside factors at work. One is people watching TV on their cell phones where we can’t track them, but the really big factor is the time people are spending on the Wii,” quotes the Times of an unnamed TBS channel executive. The ability of the Wii to appeal to parents and other non-traditional gamers is suggested as the primary reason for the switch off from traditional television programming. The Wii has so far proven by far the most successful next generation console in Japan, outselling its nearest rival, the PlayStation 3, by a factor of 6:1 last month.

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more