Representatives from Warner Bros. Entertainment have announced that the company has reorganized its home video and digital distribution efforts. At the same time, it has established the Warner Bros. Home Entertainment Group to encompass video game, wireless, Internet strategy and anti-piracy activities, placing a renewed emphasis on its digital efforts.
This ties in with the increased emphasis Warner has been placing on the video game market in recent years - after a significant time simply licensing its products to third parties, Warner Bros. created Warner Bros. Interactive Entertainment
in January last year, with a separate division within that named Warner Bros. Games. The company subsequently purchased F.E.A.R
and The Matrix Online
developer Monolith Production to work on titles as an internal Warner developer.
In addition, parent company Time Warner recently also became an investor in Glu Mobile
, and made headlines when the company moved to also support Sony’s Blu-ray disc format, after initially mentioning its support for the rival HD-DVD technology. The new Warner Bros. Home Entertainment Group will be headed by Kevin Tsujihara, who will report directly to Warner Bros. chairman and CEO Barry Meyer and to president Alan Horn. Tsujihara was previously head of the company’s new media initiatives and most recently held the position of executive vice president, corporate business development and strategy.
Also announced in the same reshuffle is another new business unit named Warner Bros. Digital Distribution, which will focus on video-on-demand, wireless distribution of entertainment and other emerging technologies - it is not initially clear whether digital distribution of video games will fall under the control of this division.