UK trade body TIGA recently found that 70 percent of UK game development studios that don't currently self-publish
would like to do so -- so now, TIGA says it plans to launch services this fall geared at helping the region's developers get started at doing just that.
TIGA says it will create more events and seminars dedicated to mentoring interested studios on how they can get started self-publishing. These will be hosted by industry professionals with experience in the area, says the trade body. It will also create a section of
its official website to host informational resources for new, current and aspiring self-publishers among its membership.
The trade body will provide case studies, advice from other members and resources on topics like trademarks, PEGI ratings, sales and marketing, and community management. Finally, TIGA says it will lead the formation of a dedicated self-publishing group within its ranks, a gathering of "senior people in the industry" who can host quarterly info meetings.
"The decision to ramp up our self publishing services is born out of the incredible diversity that now exists within the UK interactive sector in terms of size, location and scope of business," explains TIGA CEO Richard Wilson. "Developers now have access to more options in terms of platforms, genres, distribution and funding."
"The old work-for-hire model is still alive but is now accompanied by a range of other opportunities and routes to market that do not involve traditional publishing," Wilson continues. "TIGA is committed to helping our members navigate these changes by providing access to expert advice and support."
