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Ubisoft Prevails In $13 Million Bratz Suit

Law firm Greenberg Glusker has announced that Ubisoft, who it represented in a recent trademark infringement dispute against Bratz creator MGA Entertainment, has received a $13.2 million judgment in the breach of contract case.
Law firm Greenberg Glusker has announced that Ubisoft, who it represented in a recent trademark infringement dispute against toy company MGA Entertainment, has received a $13.2 million judgment in the case. The legal suit was filed over Ubisoft's licensing agreement with MGA to publish video games based on MGA's Bratz dolls. According to Ubisoft's attorneys, as the dolls rose in popularity, MGA sought to terminate the license with the aim of forcing a renegotiation, and later sued Ubisoft when renegotiations failed. Following that, the attorneys say, Ubisoft counter-sued, alleging breach of contract and invalid termination of the license. The case arbitrator ruled in favor of Ubisoft, awarding it $13 million in lost profits damages, attorney’s fees and interest, and rejecting the claims made by MGA. Ultimately, judgment was entered in the Los Angeles Superior Court in the amount of $13.2 million. Ubisoft in-house general counsel Virginie Gringarten said, "This arbitration was a textbook example of effective cooperation between an internal legal team and its outside counsel. We are extremely pleased with the results."

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