informa
1 min read
News

Ubisoft Announces Imagine Rock Star

Ubisoft has announced a new game in its Imagine DS series with Imagine Rock Star, its take on the rhythm action genre that the publisher says is the latest in their efforts to strengthen its position in the 6-12 year old girl demographic.
Ubisoft has announced a new game in its Imagine DS series for girls, titled Imagine Rock Star, which allows players to simulate a music career. In Imagine Rock Star, players select who plays the drums, guitar, bass and piano, and each instrument is controlled differently using the DS stylus. Each musician is customizable with various styles, and gameplay revolves around performing in concerts, earning money and climbing the charts. Players can also play wirelessly with up to four friends. Ubisoft says its Imagine series, aimed at allowing girls ages 6 to 14 to explore their favorite interests and hobbies, has sold more than three million units globally. Imagine Rock Star, launching in June 2008, will be the sixth game in the franchise, after Imagine Figure Skater, Imagine Fashion Designer, Imagine Animal Doctor, Imagine Master Chef and Imagine Babyz. Said Ubisoft SVP of marketing and sales Tony Key, “Ubisoft has established itself as the leading publisher for girls and we are extremely pleased with the success of the first series of Imagine games. By allowing them to play, create and dream of the possibilities, Imagine Rock Star strengthens Ubisoft’s position in this category and provides more DS options for young girl gamers.”

Latest Jobs

Treyarch

Playa Vista, California
6.20.22
Audio Engineer

Digital Extremes

London, Ontario, Canada
6.20.22
Communications Director

High Moon Studios

Carlsbad, California
6.20.22
Senior Producer

Build a Rocket Boy Games

Edinburgh, Scotland
6.20.22
Lead UI Programmer
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more