A new report from research group Nielsen Entertainment suggest that U.S. men now spend more money on buying video games than on music.
In interviews with 1,500 men, conducted in January and February this year, analysts found that DVDs were the only entertainment medium on which males spend more money on than games.
The research also discovered that African-American and Hispanics men spend more money on games each month than Caucasians. 40 percent of U.S. households were found to have some form of console system dedicated purely to playing video games and 23 percent owned both a PC, a console and a portable device.
According to the study, “active” gamers spend over five hours per week playing games alone, compared to three hours playing with others – either on or offline.
Although the report’s findings will come as little surprise to many in the industry it is useful proof of exactly how mass market video games have become and how relevant an entertainment media they are to people.