Traffic Games, the developer of the intentionally controversial PC assassination simulator JFK Reloaded
, have partnered with advertising firm Campbell Doyle Dye to create advergames for CDD's client base. CDD is a UK-based firm, best known for its TV spots for Mercedes and Guinness.
"With the sheer proliferation of interactive platforms in the marketplace and key audiences moving away from more traditional media," said Traffic marketing director Kirk Ewing, "we know that there will be more and more opportunities in the future to develop interactive products with brand owners involved right from the conception. We were looking for a best in breed ideas agency, and we found it in CDD."
As a result of the partnership, Traffic Games will set up a London adjunct to CCD's offices, in order to work more closely with the advertising firm. No specific CCD clients have been named as requesting Traffic's services as yet.
"CDD is no longer just an ad agency," said CCD marketing director Caspar Thykier. "We are building a capability to develop ideas and execute materials in any channel that is right for the brand and the audience. Clearly gaming is a key channel for certain audiences, and we need to be able to develop the best solutions for our clients' brands. Traffic is one of the best creative companies in the games business, and we are very pleased that they have chosen us to be their agency partners".