informa
2 min read
article

Top Execs Criticize Current State Of E3

A number of top executives have spoken out against the current downsized version of E3 after the end of the 2008 expo, with EA CEO John Riccitiello admitting that “I hate E3 like this”, and Ubisoft NA’s president agreeing that “E3 this year is terrible”.
A number of top publisher executives have spoken out at against the currently downsized version of E3, following the end of the 2008 event yesterday. Electronic Arts CEO John Riccitiello, stated that “I hate E3 like this.” Speaking to the San Francisco Chronicle, he added, “Either we need to go back to the old E3, or we'll have to have our own private events." "E3 this year is terrible," agreed Laurent Detoc, president of Ubisoft North America. “The world used to come to E3. Now it's like a pipe-fitters show in the basement.” Simon Jeffrey, president of Sega of America, was more measured in his comments, admitting that the yearly event needed “more flash” to bring back retailers - but that he did not wish to return to the format of previous years, where publishers would spend $5 million or more on the expo. Following the 2006 event, E3 was significantly downsized, with attendees falling from 60,000 to around 4,000. The 2008 is thought to have attracted around 5,000 attendees. The changes were made after a number of publishers complained at the spiraling costs of the event, and the difficultly in conducting business in the often raucous atmosphere. Subsequently, some publishers chose to withdraw from the ESA (Entertainment Software Association) which organizes E3, including Activision Blizzard and LucasArts. Ultimately Activision Blizzard chose to host their own separate press conference during the week, while LucasArts did attend – but chose not to announce any new titles. Speaking to ESA president Mike Gallagher, the San Francisco Chronicle article suggests that next year’s expo could shift in size again. "We just need to decide where the dial needs to go," Gallagher is quoted as saying.

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more