THQ has appointed Gary Rosenfeld as the company's Senior Vice President of Business Development. Rosenfeld will be responsible for prioritizing, negotiating and the on-going management of THQ's key licensing and development partners. Rosenfeld was most recently involved with the business affairs department of The Endeavor Agency where he negotiated agreements for talent including writers, directors and actors, in addition to licensing properties into the major studios. Rosenfeld also served as vice president, development and business affairs at Playmates Interactive Entertainment where he supervised the production and management of externally produced PlayStation and PC video games. "I've been tracking THQ's progress for the past few years and have been very impressed with the company's ability to consistently deliver great products to a broad group of gamers," Rosenfeld said. "I'm excited to have this opportunity to further elevate THQ's position in the interactive entertainment space by maintaining and growing the relationships we already have, while also uncovering new and exciting partnerships." Rosenfeld will begin his new role with THQ today, and will report directly to the company's executive vice president of worldwide publishing, Kelly Flock.