The deal gives THQ new reach into the casual-gamer market segment that ValuSoft serves with low-priced software. THQ says that ValuSoft's expertise in distributing to this market segment will help it distribute its line of PC games in the $9.99 to $19.99 price range.
"ValuSoft's ability to effectively manage short product development schedules and deliver high-quality products is unparalleled in the growing value segment of the market," said Jeff Lapin, THQ's vice chairman and COO.
