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TDK Mediactive Launches New Publishing Label

TDK Mediactive today rolled out a new publishing imprint, called "TDK Impulse".
Game Developer
Staff
October 18, 2002
According to the company, the division will focus on games that have broad consumer appeal and a low price point, hopefully making them "impulse" purchases. The label's first game, Shrek Treasure Hunt for the PlayStation, also begins shipping today.

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