Publisher Take-Two took an uncommon step in releasing Rockstar North's sizeable
Grand Theft Auto IV expansion
The Lost and Damned as initially download-only, but company chairman Strauss Zelnick says retail is still top dog for now.
"One of the lessons" of that release, said Zelnick in a conference call following Take-Two's
latest financial results, is that "it's clear that retail is the channel for the foreseeable future."
Perhaps drawing from that "lesson," the next
GTA4 expansion,
The Ballad of Gay Tony, will see a simultaneous release online and as a retail package with
The Lost and Damned.
Said CEO Ben Feder, "We're a pioneer on downloadable content with the two episodes for
GTA4. At the same time, retail remains our primary channel, so we're making those titles available on a disc."
Feder added later that retail is becoming increasingly consolidated, with the big players getter bigger and edging out their smaller competitors.
"We are seeing, at least in the US, a greater concentration in retail, so the top five retailers are taking more market share," said Feder. "[It's] too early to call a trend, but it would not surprise me to see further concentration of retail."
Still, said Zelnick, the growth of the downloadable arena is undeniable, and Feder observed that with the "more open system" of digital distribution versus retail, higher margins are possible.
"There is a download component" for most of the company's games, Zelnick said, "and there will continue to be a download component."
