informa
/
1 MIN READ
News

Survey: Wal-Mart Most-Visited U.S. Games Retailer

A new survey has confirmed that Wal-Mart is the most popular spot to buy video games in the U.S. -- over rivals like Best Buy, GameStop/EB Games, and even online alternatives such as e-tailer Amazon and auction site eBay.
Wal-Mart is the most popular video game retail spot in the U.S., according to a survey by consumer website IGN -- putting it ahead of rivals like Best Buy and GameStop/EB Games. The question was asked as part of IGN’s recent "Are You Game?" survey, conducted by Ipsos during October. Pollsters talked to 1,997 individuals aged between 12 and 54 and asked where they were most likely to buy a game – but not necessarily which retailer they considered to be superior. Wal-Mart was named by 64 percent of respondents, comfortably ahead of Best Buy and GameStop/EB Games, which both stood at 54 percent. Target was the fourth most popular choice at 41 percent, followed by both Circuit City and Amazon on 28 percent. Online auction site eBay was mentioned by 24 percent of those polled, followed by Toys ‘R’ Us at 21 percent and Blockbuster at 17 percent. Separately of the survey, it's also anecdotally believed that Wal-Mart continues to be the biggest video game retailer by volume in the United States, just pipping GameStop/EB Games to the honor -- though no recent statistics confirming this have been made available.

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Anne Arundel Community College

Arnold, MD, USA
1.30.23
Instructor/Assistant Professor, Game Art

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more