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Summer Of Arcade Drove XBLA Revenues Up 200 Percent

Xbox Live Arcade's "Summer of Arcade" lineup boosted revenues on the service 200 percent, Microsoft says -- and three of the titles were among the top five highest ever XBLA first week sellers.
Xbox Live Arcade's "Summer of Arcade" lineup boosted revenues on the service 200 percent, Microsoft says -- and three of the titles on offer during the period were among the top five highest opening week sales ever on XBLA. The service's annual promotion features high-profile titles released during thesummer months. This year, Shadow Complex, Trials HD and Marvel vs. Capcom 2 were the breakout sales superlatives, and Microsoft says those titles also broke previous records for most-downloaded single-player game in their respective opening weeks. One of the top ten most-downloaded content items on Xbox Live was game show 1 vs. 100, which saw more than half a million unique contestants competing each week. At peak, the game saw 114,000 North Americans and 81,000 UK and Ireland players competing concurrently. "It’s clear that we’ve had an incredibly successful summer, and the Xbox Live community loves the innovative gaming experiences we deliver," says Scott Austin, director of digitally distributed games on Xbox Live.

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