Players of games in the Rock Band
and Guitar Hero
franchise demonstrate strong music game loyalty -- but contrary to what some might expect, they seem nearly as loyal to the genre overall as they do to just one franchise or the other, according to a new DFC Intelligence report.
During the month of September, DFC and partner GamerDNA tracked 10,000 users of the Xbox 360 versions of Neversoft's Guitar Hero 5
and Harmonix's The Beatles: Rock Band
, and found a high degree of overlap between those groups.
For example, 45 percent of Guitar Hero 5
players also played The Beatles: Rock Band
, while 34 percent of the latter's players played Guitar Hero 5
One reason for the lower second figure is The Beatles
' particular ability to attract new gamers: 64 percent of The Beatles
players had not played Rock Band 2
or Guitar Hero World Tour
, the two franchises' previous full entries, while only 46 percent of Guitar Hero 5
users had not played either of those games.
In general, broad loyalty to the music game genre seemed to win out over loyalty to specific brands. Nearly a quarter of Guitar Hero World Tour
users went on to play Guitar Hero 5
less than a month after the new game was released, but almost as many -- 21 percent -- also played The Beatles: Rock Band
Roughly mirroring those figures, just over a quarter of Rock Band 2
players went on to play The Beatles: Rock Band
in its opening month, and 19 percent of them played Guitar Hero 5
"This high cross play figure indicates significant interest in music games in general among a large portion of the user base," said DFC's Jeremy Miller of his firm's findings.