informa
1 MIN READ
News

Study: For Many, iPad May Replace Need For Dedicated Portable Console

Although most iPad buyers aren't brought initially in it for the games, that may be how they end up spending their time with it -- and for many, it decreases the need to buy a dedicated portable game console.
Although most buyers of Apple's iPad tablet device aren't brought to the device because of its gaming capabilities, that may be how they end up spending much of their time with it -- and for many of them, that decreases the need to buy a dedicated portable video game console. Prior to actually owning the device, a good majority (60 percent) of iPad buyers said they perceived a standalone portable game console as being the ideal way to play mobile games, followed by only 23 percent who thought the iPad would be ideal and 8 percent who selected smartphones, according to Resolve Market Research data released by Mashable. But after owning the device, 38 percent of iPad users said they had no need to buy a portable console. In fact, the iPad displaced portable consoles for more users than it displaced any other device except e-readers (49 percent), which have been a major target in Apple's iPad marketing. Standard gaming consoles fell much further down the list, with only 27 percent of users saying the iPad filled that need. Of those who bought iPads, more than half (56 percent) said it was for entertainment purposes; 42 percent said it was primarily for the "cool factor." The device's price tag and unclear primary function is likely still dissuading many potential consumers, however. According to Resolve, a majority of consumers (55 percent) still perceive the iPad to be "a very expensive toy." It's a polarizing product; the next most-common perception of the device (33 percent) is that it is "a technological breakthrough." As for those who chose not to buy an iPad? More than half of them (54 percent) say they simply "don't see the need for it," and 46 percent believe it's too expensive.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more