informa
1 MIN READ
News

Study: Female Spend On Virtual Items, Currency Double That Of Men

On a per-capita basis among virtual goods buyers, women are spending nearly twice as much as men, according to a new study conducted by PlaySpan and VGMarket, even though more men are buying virtual goods overall.
On a per-capita basis among virtual goods buyers, women are spending nearly twice as much as men, according to a new study conducted by PlaySpan and VGMarket, even though more men are buying virtual goods overall. The average female buyer spends fully twice the amount on in-game money as the average male buyer: $50 per year versus $25 per year. For virtual items, the gap was smaller, but still significant: $55 per year versus $30 per year, or 83 percent more for the average female. Median values for the sexes were much closer. Median total spending among female players was $80 per year for females and $60 for men, meaning the above averages may be affected fairly heavily by the extremes on either end of the spending spectrum, which have a much smaller effect on median figures. Despite the individual gender disparities, men may still be more likely overall to spend money on virtual goods. Of the 2221 surveyed individuals between the ages of 13 and 64, 78 percent were male, and 75 percent of the total sample said they had purchased virtual goods in the past year. For the purposes of the study, virtual goods encompassed items, game content, and currency in social games, massively multiplayer games, and online PC and console games, including add-on levels and other DLC. It is possible that women had a relatively low total representation in the survey as a whole because many respondents play online PC and console games that tend to be less played by female audiences; also, those games tend to feature infrequent opportunities to buy virtual goods, whereas social and MMO games -- which have higher female representation -- often offer ongoing paid content and options.

Latest Jobs

Xbox Game Studios

Redmond, Washington
10.5.22
Technical Lighting Artist

Innogames

Hamburg, Germany
10.5.22
Game Designer - Elvenar

Six Foot

Houston, TX
10.3.22
Six Foot Director, Player Relations

Hometopia Inc.

Remote
10.7.22
Lead Engineer
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more