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Stringer: High Price Could Be PS3's Weak Spot

In a yet to be aired television interview, Sony chairman and CEO Sir Howard Stringer has commented on the still somewhat controversial pricing of the PlayStation 3, admitting that if the console fails it will be because Sony positioned the system as the '
In a yet to be aired television interview, Sony chairman and CEO Sir Howard Stringer has commented on the still somewhat controversial pricing of the PlayStation 3, admitting that if the console fails it will be because Sony positioned the system as the 'Mercedes' of the the video game console market. The PlayStation 3, which is available in $499 or $599 models, has been called out in the past by the executive as a gamble for Sony, though this latest interview with PBS televsion program CEO Exchange stands out as remarkably candid, with Stringer noting that “if we fail, it is because we positioned PS3 as the Mercedes of the video game field.” He also offered a nod to Nintendo for its significantly less expensive console alternative, stating, "Wii is a wonderful device, but has a different target audience... PS3 is after a different audience and it can be whatever it wants — a home server, game device, even a computer.” His statements echo those of Sony's Ken Kutaragi last year, who spoke out on the virtues of the new console by stating that “PlayStation 3 is clearly a computer, unlike the PlayStations [released] so far." In addition, Stringer also took the opportunity to take HD-DVD, currently supported with an add-on to Microsoft's Xbox 360 console, to task, calling the next generation disk format a “transitional technology.” He then cited earlier released research data, noting that “we are selling 3-to-1 vs. them. We have exclusives with Disney, Fox, Sony [and Lion's Gate] and they have the top 15 of 20 movies at the moment. At some point Blu-ray will take over based on ... this support.”

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