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Sony: UK PSP Go Price Cut In Error

A website promotion promising a £30 ($48) discount on the price of PSP Go handheld systems in the UK turns out to be an error, Sony says, following a price cut on the official Sony UK store for the item.
Sony has slashed a further £30 ($48) from the price of its PSP Go handheld in the UK. The system, for which content can only be digitally downloaded, is now available for sale for £129 ($207) in the UK Sony Store in both black and white versions. The price reduction comes just weeks after the company lowered the unit's sale price around the globe. At the end of October, the system was reduced to £159.99 ($258) from £199.99 ($321) in the UK. The combined effect of these reductions means that, in just three weeks, the PSP Go price has dropped $114 in the UK. The system has no UMD drive, limiting content to digital downloads. According to Sony, as of the end of September, PSP Go owners have access to over 590 game titles, 1,250 pieces of video content, and 2,200 comic episodes. However, analysts have pointed to the inability to transfer existing UMD discs to digital format is also a barrier to entry for potential buyers. The PSP Go hardware launched in North America and the UK on October 1 last year for $249 and £224.99, respectively. [UPDATE: Following this report, Sony clarified to UK trade press site GamesIndustry.biz (registration required) that the discounting was due to a "website error". The company has not clarified whether it will be honoring the price for users who bought the system at the erroneously-discounted price.]

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