informa
/
PC
News

Sony's Tretton: PS3 Up '300 Percent' Since Price Cut

Sony's recent PlayStation 3 price cut is having a dramatic effect on sales performance, says SCEA CEO Jack Tretton, who said the system's sales have increased threefold -- and a Caris report suggests Microsoft may suffer as a result.
Sony's recent PlayStation 3 price cut is having a dramatic effect on the console's sales performance, says Sony Computer Entertainment America CEO Jack Tretton, who said the system's sales have increased threefold. "We are up about 300 percent over where we were pre-price drop. We are up significantly versus last year," the executive told Reuters, referring to the three-week period immediately following the price adjustment. Tretton expects the company's console to put on a strong showing this holiday season, despite the "difficult economy," going so far as to warn of potential PlayStation 3 shortages. A GameSpot report includes claims from GameStop retailers that Sony has been conservative with its recent PS3 shipments, suggesting the manufacturer may be holding back supply for the expected higher volumes of coming months. Also released today was a Briefing.com report, which cites analysis from Caris & Co. that projects reduced earnings from Microsoft's Entertainment & Devices Division as a direct result of "recent aggressive moves" by competitor Sony.

Latest Jobs

Sucker Punch Productions

Bellevue, Washington
08.27.21
Combat Designer

Xbox Graphics

Redmond, Washington
08.27.21
Senior Software Engineer: GPU Compilers

Insomniac Games

Burbank, California
08.27.21
Systems Designer

Deep Silver Volition

Champaign, Illinois
08.27.21
Senior Environment Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more