informa
1 min read
article

Sony's Hirai Looks To Profitability Via PlayStation Network Expansion

Sony's Kaz Hirai has suggested that the firm needs to "quickly bring" its PlayStation business to "a break-even level and later to profitability", partly by rolling out the PlayStation Network across multiple devices.
Sony's Kaz Hirai has been talking about the company's PlayStation business in a new interview, saying that the firm needs to "quickly bring [it to] a break-even level and later to profitability", partly by rolling out the PlayStation Network across multiple devices. In an interview with the Kyodo News service on the Japan Today website, Hirai, who is president of Sony Computer Entertainment and runs Sony's Game and Networked Products & Services Group, noted that one of his "major missions" was to change the division's profitability. Both "cost-cutting efforts and expansion of its network services" were cited in the article, as it appears Sony is trying to position the PlayStation Network as a digital service for movies, games, and other content that can be used on many of its devices. In the article, Hirai noted that Sony "is considering expanding its online gaming service PlayStation Network to its mainstay products other than PlayStation 3 game console like televisions and digital cameras." He concluded in his comments to Kyodo News: "We need a strategy where buying a hardware is not the endpoint but instead a starting point that can offer new experiences to our customers."

Latest Jobs

Studio Pixanoh LLC

Los Angeles, California
05.20.22
Combat Designer

Treyarch

Playa Vista, California or Vancouver, BC
05.20.22
AI Engineer

Question

Remote
05.20.22
Lead Level Designer (South Park)

Remedy Entertainment

Helsinki Metropolitan Area, Finland
05.23.22
Rigging Artist
More Jobs   

CONNECT WITH US

Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter

@gamedevdotcom

Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Register
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more