Avid Technology is acquiring the Motion Factory. The goal of the purchase is to unite the interactive 3D animation technologies of the Motion Factory with Avid subsidiary Softimage's top of the line tools, and to that end Avid is placing former Motion Factory President and CEO David Pritchard to the post of general manager of Softimage. "Uniting The Motion Factory technology with the Softimage XSI will make Softimage the clearly preferred choice for both linear and interactive developers," said Pritchard.
