SN Systems, an independent producer of software development tools for the video games industry, announced a unique service being offered by its Japanese office – the match-making of Japanese developers with Western publishers.
The match-making service is a reflection of how much the Japanese video game market has changed in recent years, according to SN Systems. Japan has traditionally been a very insular market for both cultural and economic reasons – historically the majority of Japanese game developers sell few games outside of Japan and Western publishers have sold few western-developed games in Japan.
Until recently, sales of Japanese-developed games within Japan were more than enough to sustain good business. However, sales have decreased whereas the Japanese consumer’s appetite for all things Western has increased, according to the company.
