Apple announced a new product today at Siggraph in Los Angeles: Production Suite.
The tool works in collaboration with another Apple product called Motion, which was also shown at Siggraph today, although it had been displayed previously as well.
Production Suite lets artists build motion graphics in the Motion application and transfer them to Final Cut Pro.
Motion costs $299; Production Suite will be set at $1,299; and registered Final Cut Pro users can upgrade to Production Suite for $699.