informa
/
1 MIN READ
News

SGS Feature: 'Chris Chambers On America’s Army'

Today's main feature written for Gamasutra sister site Serious Games Source, which deals with games created for training, hea...
Today's main feature written for Gamasutra sister site Serious Games Source, which deals with games created for training, health, government, military, educational and other uses, takes a look at the serious game America's Army. Specifically, the site spoke with Chris Chambers, the game's Deputy Director, to get more insight into the rise of this extremely popular serious game. In this excerpt, the Chambers looks back at the early days of the America's Army project, and describes the goals as they were originally envisioned for the serious game: “The Army started this project as a means of connecting with America, using pop culture as the medium. Originally, the mission focused entirely on the successful development and launch of the PC game product alone. Today, the brand has been extended into a variety of additional products, all of which establish new touchpoints with young people. Embedded in the original mission was a concept that continues to drive the project still, namely to create an opportunity to provide young adults and their influencers with virtual insights into the range of Soldier experiences. The game uses online technology to place a great deal of information about the Army into a voluntarily consumed popular culture medium and thereby reduces the information search and assimilation costs for information seekers.” You can now read the full Serious Games Source feature on the subject, including more from Chambers regarding America's Army (no registration required, please feel free to link to this feature from external websites).

Latest Jobs

Cryptic Studios

Remote
1.19.23
Senior Producer

Night School Studio

Los Angeles, CA, USA
1.09.23
Level Designer / Scripter, Games Studio

Fast Travel Games

Hybrid (Stockholm, Sweden)
1.09.23
Social Media / Community Manager
More Jobs   

CONNECT WITH US

Explore the
Subscribe to
Follow us

Game Developer Job Board

Game Developer Newsletter

@gamedevdotcom

Explore the

Game Developer Job Board

Browse open positions across the game industry or recruit new talent for your studio

Browse
Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Subscribe
Follow us

@gamedevdotcom

Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more