Sega's expectations of selling one million Dreamcast unit by the end of the year appear to have been misguided, as sale thus far are exceeding that mark by more than fifty percent. A revised forecast of 1.5 million units sold by December 31 has induced Sega to publicly warn would be holiday Dreamcast buyers that the consoles may become very difficult to find. Sega feels that supplies shortages could reach a critical level by December 19. "We have all our factories in Asia working at full capacity,'' said Sega of America Senior Vice President Chris Gilbert, "The simple fact is we can't make enough Sega Dreamcast videogame consoles to meet the surge in demand from consumers and retailers."
