The results of a press conference held on the 19th of May last month, but only now translated into English, show how the management of the newly formed Sega Sammy Holdings are setting out their strategy for the next three years.
Chairman and president Hajime Satomi has stated that one of the company’s main aims is to overtake Nintendo as the largest Japanese games company – Satomi suggested that already the relative sales and market capitalization of the new company makes them the second, ahead of Konami.
Sega and Sammy will continue to trade under their existing names, logos, and brands. The holding company, though, will oversee the general direction and management of both.
In the arcade arena, the two companies plan to work together to increase their market presence and earnings, building and operating more and larger arcade locations in Japan and abroad.
In terms of home consoles though the holdings company plans a thorough review of the "domestic and overseas R&D framework of both companies," with the aim of restructuring their development efforts in search of immediate profitability.
One of the first steps in the reorganization of the two companies will be the integration of Sammy's arcade and home videogame business into that of Sega, with Sega distributing Sammy's Atomiswave arcade hardware and games under its own brand worldwide.