Sega of America is promoting several key executives as it moves into a critical stage of its Dreamcast strategy. Chief among the changes is the promotion of Peter Moore to the position of president and COO. Moore had previously served Sega as vice president of marketing. In his new role, Moore is responsible for directing Sega's console and online gaming business in North America. Sega is also promoting Shinobu Toyoda, one time president of Sega's PC games division, to the position of executive vice president of content strategy in charge of Sega's game lineup. Chris Gilbert is moving to the role of executive vice president of sales, marketing, and operations, while Neal Robinson has been promoted to vice president of third party licensing.