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Sega, Prima Betting On Candy-Wrapper Hints

In a marketing ploy reminiscent of "Willy Wonka", House of Brussels Chocolates announced a co-marketing agreement with Prima Games in which its "Sonic The Hedgehog" chocolates will be sold with hints, tips and tactics contained in the candy wrappers.
Game Developer
Staff
April 17, 2003
In exchange, Prima Games said it will supply full-page advertising space in the Sonic Advance 2 version of their ongoing series of "Official Strategy Guides". Brussels and Sega announced the deal to produce Sonic-shaped chocolates last November.

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