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Sega Looks Beyond Games

Sega is hoping to leverage its entertainment expertise to build revenue outside of the game business.
While not yet ready to announce any concrete plans, the company believes that its computer graphics, content development and arcade management expertise should present opportunities. “We have been told that Sega has a lot of hidden treasures,'' said Munehiro Umemura, general manager of Sega’s future entertainment division, “We will dig them up one by one, and will offer them to our customers.” New businesses might include educational software that uses computer graphics and training software.

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