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Sega Keeps Official Olympics License

Sega (Mario & Sonic at the Olympic Games) announced a worldwide agreement with International Sports Multimedia to again become the sole approved video game publisher across all platforms for the next Olympic Winter Games.
Sega announced a worldwide agreement with International Sports Multimedia, the International Olympic Committee's exclusive licensee, to again become the sole approved video game publisher across all platforms for the next Olympic event, the 2010 Olympic Winter Games in Vancouver. The company also secured exclusive publishing rights for games based on the 2008 Summer Olympic Games in Beijing, releasing Beijing 2008 and Mario & Sonic at the Olympic Games on multiple platforms, the latter of which went on to sell over 10 million copies for the Nintendo DS and Wii worldwide. With Sega and ISM's new agreement, Sega has the sole rights to release console, PC/Macintosh, handheld, arcade, and mobile games based on Vancouver's forthcoming 2010 Olympic Winter Games. Though the publisher did not reveal any specific titles or a sequel to Mario & Sonic at the Olympic Games, Sega intends to produce a "wide variety of games" with winter sports and events including skiing, skating, and snowboard using the Vancouver 2010 Olympic Winter Games emblem. "Sega is extremely excited to once again work with ISM on a series of multi-platform games celebrating the Olympic Games," says Sega COO Okitane Usui. "The Vancouver 2010 Olympic Winter Games offers gamers a collection of exciting sports to master, as well as a stunning location for players to take advantage of. We aim to bring fans around the world an exhilarating experience whenever they play any Olympic title."

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