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Sega Jumps Into Happy Meals

Sega of America announced an upcoming promotion with McDonald's Corporation, whereby Sega premiums will be included in McDonald's Happy Meals this summer.
The prizes will focus on Sonic The Hedgehog and Super Monkey Ball, for which Sega hopes to generate more exposure. The premiums will be supported by "significant marketing campaigns" from both companies. Details on the premium items and marketing plans will be announced at a later date.

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