Desperate parents in search of a new Dreamcast for under the Christmas tree are getting a little help this year. Sega and AT&T Worldnet, Dreamcast's online provider of choice, have teamed up to create a toll free number that will direct potential purchasers to their nearest Dreamcast retailer. Called the Sega Dreamcast Parents Helpline, the service also dispenses tips on buying Dreamcast games and peripherals. "New shipments of Sega Dreamcast are arriving in North America every day to try to meet the massive demand. With the holiday rush upon us, we felt it was best to offer some assistance to help consumers find those Sega Dreamcast systems," said Sega's Chris Gilbert.