The promotions consisted of two new executive VPs, a chief financial officer, and a new "broadband strategy" executive:
Andrew House, formerly the senior vice president of marketing, was promoted to executive vice president. In his new position, House will continue to work with the third-party publishers.
Jack Tretton, formerly a sales executive, was promoted to executive vice president. Tretton will assume control of SCEA's internal game development group, which Chief Exec Kaz Hirai previously managed.
Jim Bass, formerly the vice president of finance, was promoted to CFO.
Masayuki Chatani will head the new Broadband Strategy Group, which will work on the Sony's broadband gaming initiatives. Chatani now reports to Ken Kutaragi, head of Sony Computer Entertainment -- SCEA's parent.
SCEA Shuffles Management Team
Sony Computer Entertainment of America announced a change in its management lineup today, positioning itself for a battle in the broadband online game arena.