Sony's multimedia strategy for its PlayStation brand sees a big win with today's announcement of a SCEA deal with high-end cable programming network HBO. The agreement means HBO programming is available beginning today on the PlayStation 3 in America -- this includes popular shows like The Sopranos, The Wire, Sex and the City, True Blood and Flight of the Conchords, among others. The content available for purchase is also playable on PSP. SCEA marketing and PlayStation Network senior VP Peter Dille says adding HBO's content library to its platform is "a perfect example" in the company's strategy to offer "the most content rich entertainment platform in the living room." "When you combine the iconic programming from HBO with the existing TV, film, live sports and original programming available on PlayStation Network, our customers have access to the content they want, when they want it, at home or on the go with the PSP," says Dille. HBO Home Entertainment said it was pleased to choose Sony's platform for its programming. "This premier gaming system will offer an exciting new way for consumers to purchase HBO's award-winning programming," said president Henry McGee.