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Scaleform Tech Used In PS3 VidZone Music Video App

User interface middleware provider Scaleform Corporation has revealed that its Scaleform GFx software was used in the development of the PlayStation 3 version of streaming music video service VidZone.
User interface middleware provider Scaleform Corporation has revealed that its Scaleform GFx software was used in the development of the PlayStation 3 version of streaming music video service VidZone. VidZone, developed by London-based Rants Limited, offers access to tens of thousands of music tracks and videos; the PS3 application was launched this past June in several European territories. VidZone also provides to other online services, including MSN Video. Scaleform's UI middleware was used to create the Flash-based interface for the PS3 software, which can also be used to stream videos to PSP by way of Sony's Remote Play. Said VidZone CEO Michael Russo, "It enabled the production team to rapidly iterate on the VidZone interface without having to create custom code. "The user interface work was completed using Scaleform and Adobe Flash by only two Flash developers working with a small team of C++ programmers," he explained. "Those teams were able to work independently of each other, which saved time and helped optimize resources."

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