Today's round-up includes news of a next-generation sequel to Brothers in Arms, a former Studio 8 employee joining Farsight Studios, and PC racing titles getting in-game advertising, as well as the latest posts from GameSetWatch and Serious Games Source, product news, and Gamasutra job postings. - Ubisoft has announced that Gearbox Software is currently developing a third game in the Brothers in Arms franchise subtitled Hell's Highway. The game is being developed for next-generation platforms, as well as the PC. In Ubisoft's press release, the company specifically called out Sony's upcoming PlayStation 3 as a targeted platform. The plot of Brothers in Arms: Hell's Highway again centers on World War II, this time placing players in Operation Market-Garden as they lead the 101st Airborne Division. - William Anderson, Capcom's former Senior Game Designer and Project Design Lead on Maximo: Ghost to Glory, has joined Farsight Studios. As some may recall, Capcom recently closed its North American development house Studio 8, which was responsible for the critically acclaimed Ghosts ‘n Goblins spin-off series. Anderson's portfolio includes several memorable action adventure games, including Cool Spot, Aladdin, and Abe's Oddysee. He is currently working on Clown Combat for the Xbox 360, PlayStation 3, and PC. - Advertising firm IGA Worldwide has signed a multi-year exclusive agreement to integrate its Radial in-game advertising technology into SimBin's upcoming PC re-release of GTR, its sequel shipping later this summer, and the recently announced new series to be based on the World Touring Car Championships. The deal comes on the heels of a recent IGA announcement for another PC racing franchise, TrackMania Nations. As well as featuring dynamic billboards around the tracks and circuits, IGA's wholly owned communications consultancy Hive Partners will be responsible for integrated promotional opportunities surrounding the real-life events, including the attendant 'Get Real' race center, which allows race day attendees to participate in linked races at the circuits. - The latest updates on Gamasutra sister weblog GameSetWatch include a classic arcade tournament in Florida, why the Square Enix president never got an MBA, and sales data for indie RTS Tribal Trouble, and recent updates on Serious Games Source include a Swedish-made human rights game, a serious game aimed at medical training, and video game language training for the military. - Also updated today: product news, featuring SpeedTreeRT being signed for next-gen and MMO development, Double Fusion offering Flash ads for game development, and a free ebook for VB development, as well as the latest Gamasutra job postings, featuring openings from Blockdot, Inc., Fuel Industries, Monolith, and Ubisoft.