Make no mistake -- Electronic Arts is gunning for
Call of Duty. On the company's quarterly results call to investors, CEO John Riccitiello stressed the company's objective to publish the number one shooter.
"We're not going to be happy until we've taken the leadership back in the first person shooter category," said Riccitiello.
The "tip of the spear," according to the exec, is the one-two punch comprised of the
Battlefield: Bad Company and
Medal of Honor brands. That's one of the reason it's important that the two games share tech, said Riccitiello.
EA DICE
topped 2 million units sold in its first month with
Bad Company 2, and has since hit
five million. An EA DICE team is developing the online component of upcoming
Medal of Honor alongside single player development taking place at EA LA, as detailed in
this Gamasutra interview.
"We've made great strides with
Bad Company, and we expect to make further strides with
Medal of Honor, and we have strong plans for years to come," Riccitiello said -- EA's specific goal is "taking marketshare precisely here."
