2 min read

Report: Virgin Returning To Games

Richard Branson's famed Virgin brand may be making a return to the video game business, according to a report out of the UK, with an announcement allegedly due at next month's E3 Expo in Los Angeles.
Richard Branson's famed Virgin brand, which was once attached to successful publisher Virgin Interactive, may be making a return to the video game business, with an announcement allegedly due at next month's E3 Expo in Los Angeles. According to UK-based trade publication MCV, the new Virgin initiative is to be an "online-only" gaming service featuring "the most popular games on the market," suggesting it may have more in common with online streaming services OnLive and Gaikai than with Virgin's own traditional game publishing past. MCV's details on the new service are vague. The site claims it will "seek partnerships with leading publishers and content owners, offering new and unique opportunities." Branson, owner of the Virgin brand, first founded Virgin Games in 1981; in 1994 it became Virgin Interactive. The publisher was extremely successful, particularly in Europe, releasing games like Westwood's Dune II and Command & Conquer, Revolution's Broken Sword and its sequel, Trilobyte's The 7th Guest, and others. The publisher's visibility in the game industry began to decline in the late 1990s, when its United States operations were sold to Electronic Arts, after which the main body of the company was soon sold to now-defunct French publisher Titus. Since 2004, the Virgin Games brand has been used to market online gambling-themed games like poker and bingo. More recently, Virgin Games collaborated on A World of My Own, a competitor to game download services like Steam and Direct2Drive which claims to be "the world's fastest download service."

Latest Jobs


Lakewood, Colorado
Release Manager


Remote OR Amsterdam, Netherlands
Network Programmer

McKinney, Texas
Associate Game Producer

Remedy Entertainment

Helsinki Metropolitan Area, Finland
Rigging Artist
More Jobs   


Register for a
Subscribe to
Follow us

Game Developer Account

Game Developer Newsletter


Register for a

Game Developer Account

Gain full access to resources (events, white paper, webinars, reports, etc)
Single sign-on to all Informa products

Subscribe to

Game Developer Newsletter

Get daily Game Developer top stories every morning straight into your inbox

Follow us


Follow us @gamedevdotcom to stay up-to-date with the latest news & insider information about events & more