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Nintendo is raising the price UK retailers will pay for Wii due to the weakening pound, taking a bite out of store profits on sales of the console -- and possibly leading to higher prices for consumers.

Leigh Alexander, Contributor

March 11, 2009

1 Min Read

Nintendo is raising the price UK retailers will pay for Wii due to the weakening pound, taking a bite out of store profits on sales of the console. "Due to the severe and continuing depreciation of the pound, we are, unfortunately, having to raise our trade price to UK retailers of Wii hardware," a Nintendo spokesperson told UK trade site MCV. In the UK, Wii currently retails for £179.99 ($247.93) According to reports, retailers will now need to pay about £16.50 ($22.73) more for each console -- up to £19 ($26) including tax. As a result, unless stores concurrently raise the retail price of the consoles, they'll make only scant profits on Wii sales.

About the Author(s)

Leigh Alexander

Contributor

Leigh Alexander is Editor At Large for Gamasutra and the site's former News Director. Her work has appeared in the Los Angeles Times, Variety, Slate, Paste, Kill Screen, GamePro and numerous other publications. She also blogs regularly about gaming and internet culture at her Sexy Videogameland site. [NOTE: Edited 10/02/2014, this feature-linked bio was outdated.]

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