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Report: NHN Plans European Expansion

Major Korean internet provider NHN, owner of Hangame and the ijji game portal, is making a bigger entry into the European market, including publishing plans for Huxley, according to media reports.
Major Korean internet provider NHN is making an entry into the European market. The company, which operates the ijji game portal and owns online game company Hangame, reportedly aims to establish its free-to-play online titles in the region, as fellow Korean-headquartered game operators NCSoft and Nexon have begun to do. NHN has already made strides into Japan, North America and China; it also recently announced it would publish Webzen's FPS Huxley in the U.S. and Western Europe. "Europe has tremendous growth potential that is too often overlooked by international MMO publishers," overseas business development head Dongmin Lee told GamesIndustry.biz. Aside from the Huxley announcement, NHN has not further detailed its European launch plans or which of its broad suite of services, which in addition to online operations and games includes search portal Naver. Lee continued: "We understand the opportunities the European market presents, and by meeting the unique requirements of European gamers, we believe we can offer them an outstanding service."

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